The Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity Report
Natural Marketing Institute (NMI) is pleased to present The Nutritional Supplement / OTC / Rx Consumer Insight & Market Opportunity Report. This is NMI’s most in-depth endeavor in researching and analyzing the nutritional/dietary supplement market from the consumer perspective, including over 100 pages of consumer attitudes, behaviors and product usage patterns. Every page offers unique insights with the presentation of charts, graphics or tables accompanied by analysis and commentary on associated market elements and key opportunities.
The U.S. dietary supplement market continues to gain momentum and represents significant opportunities in both traditional dietary supplements and functional food applications. This report provides a comprehensive view of the consumer and the marketplace providing the basis for insight, implications, and opportunities.
Representative topics include:
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New Product and Applications Development
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Quantify usage and frequency of use across a complete range of supplements, OTC and Rx
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Associate the use of specific dietary supplements with specific health issues
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Consumer perceived deficiencies among specific nutrients
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Interest in specific new product forms
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Sourcing issues, preferences, etc.
Development of Product Messaging
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Analyze the motivational dimensionality and reasons for use
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Why consumers using and what are the specific benefits
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Claim options to enhance trial
Enhancing Consumer Compliance and Lapse in Use
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Understand issues and opportunities associated with usage compliance
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Quantify reasons for lapsed usage of specific supplements and barriers to use of specific dietary supplements (among non-supplement users)
Methodology
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Quantitative research of 2,010 U.S. adults
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Nationally projectable to the U.S. population
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Over-sampling to all demographics, including ethnic groups, to align with U.S. Census
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Online research survey methodology, conducted in Sept/Oct 2009
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Statistically significant at the 95% confidence level to +/- 2%
NMI’s Fall Promo Offer….
Order any NMI report listed by October 31, 2010 and receive the 2010 Vital Trends Review* FREE (report value: $2,500). *PDF Format. Mention promotion code SORD-TZ-VT
This report presents some of the hottest consumer trends from NMI and predicts how these keys trends will impact the future. Using data and insight from a variety of proprietary NMI consumer databases, it provides an overview of which industries and market sectors are poised for growth and which factors will continue to influence consumer behavior and drive health, wellness and sustainability to the mainstream. Discover how today’s trends will affect tomorrow’s market.
View summary and table contents here: http://www.nmisolutions.com/r_consumer_insight.html